Where there is a will there is a way

Monday, August 11, 2014

Review: the poor design of BP's reusable cup

I just passed some feedback onto BP's Facebook page (as I find the marketing people who maintain the Facebook page of a company actually listen) about their horrible design of their reusable cup.  It looks cute and pretty, but fails functionally.

As in my letter to BP below:

"Hi there.  I bought one of your new reusable coffee cups - photo attached.  I just wanted to pass you some feedback about its functionality, since preserving the environment is really important to me - so having a good reusable cup is important for people to actually use it.

"First of all the lid is really really hard to get on.  The first time I used it the lid wasn't on all the way, and it spilled all over me when I drank from it on the way to work.  Once I learned that pushing it down all the way really really hard worked - I gave the cup another chance.  But it actually leaks, from the top, even when the lid is pushed firmly down.

"Sorry, but I think you guys can do better - KeepCup in Australia has a brilliant cup that people actually use.  And did you know there is a local producer in NZ that is making a barista style cup (it looks like the disposable cup but is reusable).  It is called IdealCup and sorry but it's far better than the one you're selling!  http://www.idealcup.co.nz/silverstripe/

"Also, softer reusable plastic can smell like petroleum, so it has to be made well out of the right material or it's really gross to drink from compared to a disposable cup - the design of both IdealCup and KeepCup succeed in that respect.  The lids on your reusable cup have not succeeded in that area either."

SAYS...ME.  Maybe they can support a local, but at least get a design of coffee cup
that works?

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